Chris McIntosh highlighted his experience in off-the-field programs for players at the University of Wisconsin in his cover letter to apply for the athletic director position in April.
McIntosh, who was hired in June to replace retiring AD Barry Alvarez, wrote that those results made him more proud than competitive outcomes during his time as deputy athletic director since 2017.
He also took credit for the athletic department's financial stability through the COVID-19 pandemic in a cover letter dated April 15, nine days after Alvarez's pending retirement was officially announced. The Badgers slashed expenses and reduced their workforce as revenue streams were disrupted.
McIntosh called himself a "visionary leader" in a resume submitted as part of his application, one of 21 released Friday by UW through a public records request.
None of the other 20 listed applicants appeared to be working in college athletics. Wisconsin law allows applicants to remain anonymous, so it's uncertain whether any others who were seeking the position ever will be identified.
Sean Frazier and Beth Goetz, athletic directors at Northern Illinois and Ball State, respectively, were believed to be among the finalists before McIntosh was announced in early June. They were not included in the list of 21 applicants who didn't request anonymity.
McIntosh's resume included a stretch from 2010 to 2014 — before Alvarez hired the former Badgers and NFL offensive lineman to work in athletics development — where he was co-founder and managing partner of 100 LLC. That company staged running events for women called the Dirty Girl Mud Run that drew complaints for cancellations.
Threats of lawsuits against the company in West Virginia led to an agreement with the state's attorney general in 2014 to refund registration fees for canceled events.
Read McIntosh's full cover letter and resume here:
Badgers fans weigh in on new Wisconsin athletic director Chris McIntosh
Wisconsin is a unique place and I think having someone who is a member of the family, provides needed stability in an unstable time in sports where loyalty is rare— Ryan Kuehn (@ryankuehn) June 2, 2021
He was always going to be the next man up. He needs to have the athletic department spend money on facilities and assistants.— Nathan Lewandowski (@Lewie_15) June 2, 2021
I’d love to know his thoughts on philanthropy :)— Kari Stokosa (@akakas) June 2, 2021
It has the potential to bring incredible stability to the department -- Chryst, Gard and Mac could be there together for the next 10-15 years if everything goes right.— Craig Smith (@smithcp1) June 2, 2021
Introductory presser was a solid start. Honestly, make good hires, keep boosters involved, maintain on keeping the football and basketball programs in the spotlight, and the rest will fall in line from a revenue standpoint.— Jack Pine Express (@kwzanella) June 2, 2021
Pretty clear this was what Alvarez wanted. He's always had a pretty good batting average, so there's little reason to doubt the wisdom of this hire.— Joseph Britt (@Zathras3) June 2, 2021
Football reigns supreme at UW... he’s Long been Barry’s guy.— CJ Robinson (@CJtheDJandMC) June 2, 2021
Seems prudent— Edward Niedfeldt (@ENiedfeldt) June 2, 2021
Home grown— Casey Grimme (@Grimme_McNabb) June 2, 2021
Time will tell. Really like Mac, but Sean Frazier intrigued me.— Thömas A. Miller (@UWBone24) June 3, 2021
Awesome— Fred Ehle (@FredEhle) June 2, 2021
Predictable— Josh S (@yoshii8) June 3, 2021
Smacks of a closed shop deal. I think the application process and interviews were a sham. Maybe he wants to bring back baseball— Mark Masterson (@Mark96104669) June 2, 2021