CHENEQUA - Harry V. Quadracci, president and founder of Quad /Graphics, accidentally drowned while swimming in Pine Lake, police and the medical examiner's office said.
His body was found around 3 p.m. Monday in about 4½ feet of water after his family reported him missing earlier in the day, the Chenequa Police Department said.
Quadracci was found in a swimming suit, said Chenequa Police Chief Bob Douglas, but he didn't know how well he could swim.
"I know he enjoyed the lake but how much swimming he did I actually couldn't say," Douglas said.
The case was referred to the district attorney's office as would any in a sudden death, Douglas said.
Quad /Graphics also announced Tuesday that it had appointed his brother, Tom Quadracci, as chief executive officer since late Monday. Tom Quadracci was previously a co-founder, board member and executive vice president.
Quadracci, who was 66, was a native of Racine. He earned his B.A. in philosophy fromRegis College in Denver in 1957, and a juris doctor fromColumbia University School of Law in 1960. Quadracci returned to Milwaukee after teaching and practicing law inNew YorkCity.
He began Quad /Graphics in 1971 in an abandoned factory in Pewaukee using a $35,000 second mortgage on his home and money raised from some associates.
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The company, with about $2 billion in annual sales, has grown to include 14,000 workers and more than 15 plants on three continents. It has printed a variety of magazines, including Newsweek, Playboy, National Geographic Traveler, U.S. News & World Report, Time and Popular Mechanics.
"We don't print the whole world yet," Quadracci said in a 1996 interview. "When we print the whole world, then we'll have an opportunity to stumble."
The company said Tuesday everyone there was deeply saddened by the loss.
Earlier this month, a 10-story storage facility at the company's massive printing complex in Lomira collapsed and caught fire, killing a cleaning service worker.
Company officials said Quadracci had worked day and night since the fire with little rest.
Information about funeral arrangements was pending Tuesday, Quad /Graphics said.
Quadracci's wife, Betty Quadracci, is publisher of Milwaukee Magazine. The Quadraccis are philanthropists active in educational, cultural and civic affairs in the Milwaukee area.
In 1997, the Quadraccis pledged $10 million to the Milwaukee Art Museum campaign for a new addition. The sixth-richest man in Wisconsin in 2001, Quadracci was also a donor to local causes and frequently attended charity balls.