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Dear Reader,

Beginning Monday, June 11, The Journal Times will begin metered subscription services for our website, journaltimes.com.

Our online readers, like our print subscribers, will now become customers and will pay a subscription fee to read our online news.

Occasional readers, and that includes many of our paid print subscribers, will still be able to read some of our news, features and sports stories online without charge — up to 15 stories per month. Access to advertising, including classifieds, Marketplace and display ads will be available without charge.

Online readers who want access to our complete array of stories, photos, videos and archives will subscribe for $7 per month for full digital service — that’s less than 25 cents per day.

Our newspaper subscribers who already get home delivery but would like to have full digital access as well will be able to do so for an additional $2 per month. The first two months will be free.

We will begin selling subscriptions on Monday.

The metered service change will bring our online operations in line with our newspaper service model in which we put a value on the news and information we collect, report and distribute and charge a fee for that service.

Newspaper subscribers have always paid a portion of the costs of gathering that information, printing it and delivering it.

When The Journal Times first began a news website more than 15 years ago, it was little more than an afterthought.

After the paper was printed we took a handful of the day’s stories and posted them to our website and added a few photos.

Over the years we have invested heavily in our website — increasing our capability to have our reporters file news stories directly from the field and to add both photos and videos. We have beefed up our online staff and increased the depth, scope and immediacy of our web coverage. Today we offer live streaming coverage of select news events and football and basketball games.

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In Business, we have added a weekly talk show, Money Talks, with community business leaders on Tuesdays which we stream live from our studio. In Sports, we live stream Baseball Junkies sports talk show on Thursdays.

Just a couple of weeks ago, we changed our content management system for the site and it is now much faster and easier to negotiate for our readers.

It has taken an enormous investment and commitment of staff and the result is our website is now much better than it was in years past.

The traffic on journaltimes.com bears that out — our website has grown to more than 2.5 million page views per month and we have more than 475,000 unique visitors.

Combined with our newspaper, The Journal Times reaches two-thirds of all adult viewers in Racine County each week.

Digital subscriptions are not new in our area — both the Kenosha News to our south and the Milwaukee Journal Sentinel to our north have had them for months now.

You can subscribe to our digital service beginning Monday by going to our website, journaltimes.com or by calling (262) 634-3333.

We will continue covering the news of our community and delivering advertising in both print and online for years to come and we will continue to adapt to the changes of the information industry.

Mark Lewis

Publisher

The Journal Times

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