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Absolutely Waterford storefront

The storefront where Absolutely Waterford is moving to soon.

Dawn Brummel joined Absolutely Waterford as the new Main Street Manager in March of this year. Brummel and her husband, Ken, relocated to Waterford from the Madison area. She has previous experience creating, organizing and promoting events for several nonprofit organizations and has lead both fundraising and forensic competitions. She has also been a featured workshop speaker and is currently working to obtain her life coach certification through the John Maxwell Leadership Co.

Let’s get moving

This month, Absolutely Waterford will move to a new location at 300 E. Main St. at and will share space with the Waterford Chamber of Commerce. Dawn Jurgensen, board president, explains this new collaboration, “2018 is an exciting time for the residents of the Waterford area. Absolutely Waterford, the Waterford Chamber of Commerce and the Village of Waterford are collaborating on increasing tourism and attracting unique businesses to the Waterford area. Working together will bring very positive changes to our community and its volunteers. Absolutely Waterford’s mission continues to be focused on developing Waterford’s unique identity in keeping with its rich history and to promote the revitalization of the downtown Heritage District. This collaboration will allow us to share ideas, energy and focus as we partner together to make Waterford a ‘go-to’ destination in the 21st century.”

New events

The Kentucky Derby Party will be held at 2 p.m. Saturday, May 5, at Docs on the Fox. Wear your derby hat, bowtie or jockey outfit. There is no admission fee, but lots of opportunities to win prizes, enter raffles, choose the winning horse and best of all — to enjoy a mint julep.

And then on May 24, to commemorate National Historic Preservation Month, Absolutely Waterford’s Design Committee will launch the first self-guided Heritage Walking Tour. The tour features historic sites throughout the downtown Waterford district which will be marked by handsome bronze plaques. Design Committee members have worked tirelessly to research and document the history of each building. Plaques will tell the stories of past owners and businesses.

Fall Festival and River’s Edge Art Walk

Absolutely Waterford will once again host the popular and well attended River’s Edge Art Walk this fall. But, this year the event will be expanded and become a three-day Fall Festival, beginning with the REAW on Friday evening. On Saturday, the art theme continues as visitors are encouraged to engage in a number of interactive workshops where all age groups learn how to make art of all kinds. Food vendors, local bands, a flea market at the Waterford Unique Antique Market, pumpkin carving competition and a host of other activities will be offered for everyone to enjoy.

Yearly crowd-pleasers

AW will continue to host the Absolu-Tea and Winter Wonderland Parade. We will also have a strong presence in this year’s Balloon Fest.

Absolutely Waterford is a member of the Connect Communities Program which supports downtown community development in Wisconsin and is supported by WEDC. If you are interested in volunteering or would like more information about an upcoming event, email, find us on Facebook or call 262-534-9000. Come join the fun and grow together with us.


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