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New strip mall planned, includes Firehouse Subs

New strip mall planned, includes Firehouse Subs

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MOUNT PLEASANT — A local developer plans to build a new, four-tenant retail strip mall along Washington Avenue, with Firehouse Subs as the first announced tenant.

Pending government approvals and future tenant lease signings, the 7,013-square-foot center, to be called Pleasant Pointe Commons, would replace the existing business, The Oil Shop, 6012 Washington Ave.

On Wednesday, Nov. 19, the Mount Pleasant Plan Commission unanimously recommended approving Caledonia-based Northterra Real Estate Group’s redevelopment plans for the site.

Northterra Managing Partner Lee Jaramillo said his brother Jason, a former Major League Baseball catcher, bought Firehouse Subs franchises for the Racine area, Kenosha and Oak Creek. “That’s the reason for the (development) deal,” Lee said.

“It’s at a property that really needs a facelift,” he commented.

“The project will be a nice addition to our ‘Main Street’ corridor along Washington Avenue,” Mount Pleasant Community Development Coordinator Logan Martin said. “The existing property has been underutilized for several years, and the Village is confident that Northterra will be successful in bringing a much-needed revitalization development to that corner.”

Unlike The Oil Shop, which runs north-south, Pleasant Pointe Commons will run east-west with all four storefronts facing Washington Avenue.

Lee Jaramillo said he has two other prospects he expects to sign soon. Another diner, coffee shop and general retail are the types of users he envisions for the other three tenant spaces, he said.

Jaramillo declined to release the estimated project cost.

The timing of The Oil Shop’s demolition will depend how quickly preleasing signings are obtained, he said. Jaramillo hopes to close on the purchase of the 1.5-acre property about the end of the year or early January, and construct the building by next Aug. 1. Firehouse Subs would then need about 30 days to open in its 1,800-square-foot space, he said.

Firehouse Subs’ website, which states, “founded by firemen,” shows seven Wisconsin locations including three in Madison, with a total of more than 800 locations in 42 states and Puerto Rico. The fast-growing Jacksonville, Fla.-based company added 155 new restaurants in 2013 and 111 new franchisees in 2013.

Firehouse Subs differentiates itself from competitors by steaming the meats and cheeses and with plentiful fillings, according to its website.


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Michael "Mick" Burke covers business and the Village of Sturtevant. He is the proud father of two daughters and owner of a fantastic, although rug-chewing, German shepherd dog.

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