CALEDONIA — Milaeger’s isn’t letting go gracefully of the world-record bloody mary toast.
After setting the record last February, then being overtaken in October, the north-side Milaeger’s, 4838 Douglas Ave., will try to reset the cocktail toast record. The event is being planned for 10 a.m. Feb. 5 at the Great Lakes Farmers Market.
Kara Kading, Milaeger’s director of events and marketing, is heading up the second try at cocktail fame.
“I definitely want to break the record,” she said Monday. “We had a blast last year.”
Last year’s mass toast came about when the Milaeger family heard about a bloody mary toast record listed on the website RecordSetter.com.
“The record before was 124,” Kading said. “We thought, ‘Are you kidding me? We can blow that out of the water!’ ”
They did. After expecting about 300 participants, Milaeger’s doubled that and more, with 637 toasters, Kading said.
That record lasted until about August, Kading said. Currently, according to Record Setter.com, the standing record was set in October during a fundraiser in Madeira Beach, Fla., that registered 1,112 people toasting with bloody marys.
Kading is feeling more than up to that challenge. Her goal is about 2,000 people for Feb. 5. Milaeger’s will even set up shuttle buses from other local businesses to provide sufficient parking, she said.
Kading also is registering the event with Guinness to seize that world record while they’re at it.
“We love doing events, unusual things that pull people together,” she said.