KENOSHA — Part of the name may be familiar, but the opening of Gander Outdoors in Kenosha is anything but a reboot of the former Gander Mountain store near Interstate 94 and Highway 50, company officials say.
A special grand opening event is planned for Saturday at the store located at 6802 118th Ave., near the Woodman’s Market grocery store. The 87,000-square-foot location is one of the retailer’s 10 planned facilities in the state and the first Gander Outdoors location nationwide to offer retail RV sales. The store features an assortment of travel trailers, fifth wheels and motorhomes.
Marcus Lemonis, chairman of Camping World and star of CNBC’s “The Profit,” bought Gander Mountain assets in bankruptcy court in May 2017 and is beginning to reopen many of the chain’s stores to serve customers with interests in hunting, fishing, marine and water sports, camping, and shooting sports.
Gander Outdoors is owned by Lincolnshire, Illinois-based Camping World Holdings. Camping World Holdings also owns Erehwon Mountain Outfitters, Good Sam, Overton’s, The House, Rock/Creek Outfitters, Uncle Dan’s and Windward/W82.
Gander Mountain Inc. began as a catalog-based retailer near Wilmot in southwest Kenosha County in 1960. Wilmot is located near Gander Mountain, the highest point in Lake County, Illinois, situated just a short distance from where Gander Mountain Inc.’s warehouse was based. Gander Mountain later moved its headquarters to St. Paul, Minn.
“We are excited to launch the Gander RV Sales division at Gander Outdoors, and Kenosha is the perfect site to offer this new concept,” Lemonis said in a release. “We are so thankful for the customers shopping with us for their outdoor and sporting needs and the initial feedback from the community has been fantastic. We look forward to expanding and continuing to provide a one-stop outdoor destination with the best customer service.”
The Kenosha grand opening of Gander Outdoors is planned to kick off at 9 a.m. Saturday with free pastries and coffee in the morning and hot dogs and chips provided by a local Boy Scout troop from 11 a.m. until 1 p.m. Family activities include opportunities for children to paint a lure from 11 a.m. until 2 p.m. and build a duck call from 1 to 3 p.m.
Giveaways and drawings for gift cards are also planned while supplies last, the company said in a release. Experts on fishing, hunting and boating are also scheduled to be on hand.