STURTEVANT — From ice cream cones to coffee and doughnuts: A former Dairy Queen here is on its way to becoming a Dunkin’ Donuts restaurant.
A representative of Milwaukee Coffee Brewing Co. has applied for permits to open a Dunkin’ Donuts at the site of a former Dairy Queen, 9209 Durand Ave. Today the Village Planning Commission will consider and possibly approve conditional-use, building remodel/addition and sign permits.
Joe Clark, vice president of operations for Milwaukee Coffee Brewing Co., described the operational plan for the Dunkin’ Donuts in a letter the Village received last week. The business would operate as a restaurant with drive-through window, from 5 a.m. to 10 p.m.
“The restaurant’s food services are a heat-and-serve operation with a strong emphasis on donuts and coffee,” Clark wrote. They expect a traffic count of 2,500 to 3,000 transactions per week.
The staff will reach up to 20 employees, Clark stated, with up to nine during any given shift during peak morning hours.
The project’s timing was not stated in the letter, and Clark could not be reached for further elaboration.
According to Dairy Queen’s website, its food includes bakery, breakfast sandwiches, bakery sandwiches, oatmeal and hash browns. It serves hot, iced and frozen beverages and sells Dunkin’ Donuts brand coffee for at-home brewing.
Dunkin’ Donuts is part of Canton, Mass.-based Dunkin’ Brands, traded on the Nasdaq Stock Exchange as DNKN. Almost 100 percent of its Dunkin’ Donuts and Baskin-Robbins restaurants are franchises.
The Dairy Queen has been closed since June 2011. That’s when a driver, then 27, veered across the center line on Durand Avenue; the truck struck the curb of Community State Bank, hit a traffic sign, turned south and crashed into the Dairy Queen at the drive-thru area.
The crash destroyed the drive-thru wall and window, front and back counters, a double ice cream machine, dip warmers, a freezer and a Pepsi machine — just before July 4 and the Sturtevant fireworks festivities.
Nine months later, Dairy Queen owner Mary Jo Seeger was still running into delays and problems in reopening, and the restaurant has remained closed.