Journal Times staff

RACINE — Merchants in Downtown Racine’s shopping district will join thousands of others around the country in celebrating Small Business Saturday on Nov. 25.

Founded in 2010 by American Express, Small Business Saturday encourages people to shop at small businesses on the Saturday after Thanksgiving, in between Black Friday and Cyber Monday.

What started as a single day has grown into a powerful, annual movement, involving businesses in all 50 states. It aims to not only bring more people into small businesses, but to help them realize the impact of those businesses on the community.

When you shop small at independent, locally owned businesses, 52 percent of what you spend stays right in your community supporting local organizations and services, according to Downtown Racine Corp.

On Saturday, Nov. 25, many retailers throughout Racine County will feature sales and other incentives to encourage shoppers to shop locally.

The DRC encourages those who shop in Downtown on Small Business Saturday or any time during the holidays to take selfies in local shops and spread their shopping experience with including the #ShopSmall hashtag and tagging @racinedowntown.

For more about the national SBS movement, go to www.americanexpress.com/us/small-business/shop-small/.

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