PLEASANT PRAIRIE — Jelly Belly Candy Co. has added updates to its free train tour at the Jelly Belly Visitor Center, 10100 Jelly Belly Lane.
As part of this new tour experience, visitors will start their confectionary journey at Jelly Belly Station, an area upstairs previously unseen by the public, and now filled with educational activities. New interactive exhibits and games include:
- Bean Blitz — A computer-generated soccer experience where guests become goalies in front of a jelly bean-shaped “net,” and try to block large virtual Jelly Belly jelly beans that appear to be hurling their way.
- Smell Stations — Visitors can try to guess Jelly Belly bean flavors based on scent alone at six Smell Stations. Push the button to dispense the fragrance, but be warned: It’s harder than it seems. A clue at each station will aid those left baffled.
Guests will have the opportunity to sample Jelly Belly jelly beans at the various stages, and new wall exhibits throughout the area offer insight into company history and current operations. Historic candy making equipment and tools are also on display in special sections.
After a stop at Jelly Belly Station, guests ride aboard the Jelly Belly Express, a train that takes them through the Jelly Belly warehouse as they learn how the company creates Jelly Belly jelly beans. Updated HD/4K videos on new, high-definition monitors show visitors a Jelly Belly jelly bean’s journey, and new audio equipment in the train cars creates surround sound that transports guests to the Jelly Belly factory. The videos also include subtitles for the hearing impaired.
Through the videos, the public learns about the entire candy-making process of Jelly Belly beans from the kitchen where the candy starts, all the way through to packing the treats into bags and boxes before sending them to stores across the country. Visitors also will also see Jelly Belly Art mosaics, giant jelly beans and Jelly Belly bean-inspired couture fashions.
The Jelly Belly Visitor Center is also home to a large Jelly Belly store, fudge counter and Jelly Belly Snack Bar. Free public tours run daily, 9 a.m.-4 p.m.