RACINE — Chicken is replacing beef: Buffalo Wild Wings, the restaurant chain that pushes wings, beer and sports to the forefront, is coming to Regency Mall.
The Minneapolis-based chain will replace the vacant Lone Star Steakhouse on the mall’s southwest corner, pending government approvals. Lone Star closed in November.
City associate planner Jill Johanneck said planners have been talking about their desire for a fall opening, but company officials could not immediately confirm that Monday.
The mall’s owners, CBL & Associates, had the right to reject what business replaces Lone Star but have said yes to Buffalo Wild Wings, Mall Manager Curt Pruitt said Monday.
We are delighted to have this nationally recognized restaurant joining our lineup,” Pruitt said. “It’s a good addition and will probably give some other wing establishments some healthy competition.”
The Racine restaurant will feature the chain’s new design, which attempts to capture the feeling of a sports stadium, said Daniel Collicott, a regional manager with Buffalo Wild Wings. Collicott was applying for the restaurant’s liquor license at Monday’s Public Safety and Licensing committee meeting.
On its website, Buffalo Wild Wings states that “really, all you need to know about us is these three things: Wings. Beer. Sports.”
Another line on the website states, “If there’s a competition, and you can drink beer and eat wings while watching it, we’ll put it on.”
The company started in 1982 with one restaurant in Columbus, Ohio. Since then it has grown to about 900 restaurants in the United States and Canada, including 24 in Wisconsin.
Buffalo Wild Wings has both company and franchise stores; this one will be company-owned, said the regional marketing manager, Traci Micheau.
For more information visit www.BuffaloWildWings.com.